Embracing Change: Ensuring the Camp Experience Remains Relevant in 2020 and Beyond written by Dayna Hardin is an article about the present and future obstacles camps are facing. Today camps are having to grow, adapt, and become flexible with the change of consumer expectations. If camps have difficulty breaking away from the old ways of camping they will either fail or have a lot of catching up to do. The battle camps are facing they didn’t have to before are higher expectations from their consumer like for example, having camps incorporate an element of education in their program and there are a vast number of other summer options for families and their children to choose from. Some other options are Boys and Girls Club, sport camp, summer school, vacations, YMCA programs etc. In order to compete camp have to have a “niche” something about their camp has to be unique and desirable for the camping experience. Happy Valley offers campers the rare opportunity to climb high in the trees on our high ropes courses. Another vital aspect of being a successful camp is having an educational element and although Happy Valley plays the role of being the vessel in which camps use to hold their educational programs, Happy Valley does plan to become more involved by offering classes such as swimming lessons and nature education. Overall, Happy Valley looks like it will have a bright future with the other innovating camps and will continue to being a memorable part to it campers in 2020 and beyond.